采取“人民第一”方法对全渠道零售的成功很重要 - HFS研究的观点

消费者对无缝购物的期望增加预期，无论是在店内还是在线，都是挑战的零售商，以改变他们的运营模式，以支持真正的全部频道经验。

为了保持竞争力，零售商必须在整个消费者旅程中跨越数字和物理接触点的桥接经验，帮助消费者更好地与产品联系，提高品牌忠诚度。In this POV, Melissa O’Brien, Research Vice President, HFS Research, examines how one sportswear manufacturer and retailer transformed its operations across people, process, and technology by adopting a ‘people-first’ approach for creating an engaging consumer experience, which resulted in record performance statistics, including stock price and market capitalization.

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